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Counterfeit goods threaten Vietnamese brands, prompt calls for stronger consumer awareness

Counterfeit goods threaten Vietnamese brands, prompt calls for stronger consumer awareness

The growing problem of counterfeit and low-quality goods is hurting Vietnamese businesses and eroding public trust in local brands, experts warned at an online seminar in Hà Nội on Friday.
Hà Nội launches large-scale promotion campaign with attractive incentives

Hà Nội launches large-scale promotion campaign with attractive incentives

Major supermarket systems and retail chains such as Winmart, BRG, Central Retail, Aeon, Lotte, Co.opmart, MediaMart and Pico will join the campaign, offering discounts of up to 50 per cent on a wide range of products.
Việt Nam to pilot product origin tracing platform

Việt Nam to pilot product origin tracing platform

At a national online conference on June 23, PM Phạm Minh Chính called the fight against counterfeit goods a key political task and urged all sectors to help protect consumers, businesses and public health.
Over 30 companies join Nghi Sơn Bay Cleanup, launching Nghi Sơn Green initiative

Over 30 companies join Nghi Sơn Bay Cleanup, launching “Nghi Sơn Green” initiative

Organised by the Management Board of Nghi Son Economic Zone and Industrial Parks (NSEZIPMB) and Nghi Son Refinery and Petrochemical LLC (NSRP), the event marks the largest environmental campaign in the area to date.
Green Consumption Campaign 2025 launched in HCM City

Green Consumption Campaign 2025 launched in HCM City

It is a long-term commitment to helping businesses build a competitive edge and elevate Vietnamese products through green values.
Coca-Cola relaunches its iconic Share A Coke campaign

Coca-Cola relaunches its iconic "Share A Coke" campaign

Built upon an understanding of the Vietnamese market and culture, the campaign not only brings highly personalised names but also encourages users to continue connecting.
Canada Brand campaign begins

Canada Brand campaign begins

The ‘Canada Brand’ campaign began on Friday at Lotte Mart in HCM City’s District 7, showcasing the finest Canadian foods to Vietnamese customers.
Maxilite launches Paint the Future community campaign

Maxilite launches “Paint the Future” community campaign

Maxilite by Dulux has officially initiated the “Paint the Future” community campaign with a series of activities to innovate learning spaces for students in schools nationwide.
Nestlé unveils Tết campaign

Nestlé unveils Tết campaign

Nestlé has rolled out its 2024 Tết campaign with the theme “Wish for Enough is Enough/Will Come True” that encourages consumers to take part.
Taste of Australia retail promotion campaign begins

Taste of Australia retail promotion campaign begins

MM Mega Market Vietnam in co-operation with the Australian Trade and Investment Commission (Austrade) on Thursday kicked off the Taste of Australia retail promotion campaign, showcasing Australian cuisine and premium foods and beverages to Vietnamese customers.
depa celebrates the success of the Transform: New-normal Market campaign

depa celebrates the success of the "Transform: New-normal Market" campaign

depa announces the successful outcome of the Transform: New-normal Market (Extended) Campaign on November 17, 2023, in Bangkok.
New Zealand companies showcase apple, kiwi in HCM City

New Zealand companies showcase apple, kiwi in HCM City

New Zealand Trade and Enterprise, the government’s international business development agency, on Thursday kickstarted its 2023 Made With Care Campaign to reinforce the strong trade relations between New Zealand and Viet Nam.
Annual Green Consumption Campaign begins in HCM City

Annual Green Consumption Campaign begins in HCM City

The 14th annual Green Consumption Campaign, which seeks to usher in environment-friendly consumption habits, began in HCM City on June 4.
TA Ogilvy wins three awards at Agency of the Year 2022

T&A Ogilvy wins three awards at Agency of the Year 2022

Marketing-communications consulting firm T&A Ogilvy was honoured at the Agency of the Year 2022 awards for Southeast Asia organised by Campaign Asia magazine in Singapore.
Dulux launches ‘Enjoy The Moment campaign

Dulux launches ‘Enjoy The Moment’ campaign

AkzoNobel, which makes the Dulux brand of paints and coatings, has unveiled the ‘Enjoy The Moment’ campaign as the highlight of its year-end season in Viet Nam.