The growing problem of counterfeit and low-quality goods is hurting Vietnamese businesses and eroding public trust in local brands, experts warned at an online seminar in Hà Nội on Friday.
Major supermarket systems and retail chains such as Winmart, BRG, Central Retail, Aeon, Lotte, Co.opmart, MediaMart and Pico will join the campaign, offering discounts of up to 50 per cent on a wide range of products.
At a national online conference on June 23, PM Phạm Minh Chính called the fight against counterfeit goods a key political task and urged all sectors to help protect consumers, businesses and public health.
Organised by the Management Board of Nghi Son Economic Zone and Industrial Parks (NSEZIPMB) and Nghi Son Refinery and Petrochemical LLC (NSRP), the event marks the largest environmental campaign in the area to date.
Built upon an understanding of the Vietnamese market and culture, the campaign not only brings highly personalised names but also encourages users to continue connecting.
Maxilite by Dulux has officially initiated the “Paint the Future” community campaign with a series of activities to innovate learning spaces for students in schools nationwide.
MM Mega Market Vietnam in co-operation with the Australian Trade and Investment Commission (Austrade) on Thursday kicked off the Taste of Australia retail promotion campaign, showcasing Australian cuisine and premium foods and beverages to Vietnamese customers.
New Zealand Trade and Enterprise, the government’s international business development agency, on Thursday kickstarted its 2023 Made With Care Campaign to reinforce the strong trade relations between New Zealand and Viet Nam.
Marketing-communications consulting firm T&A Ogilvy was honoured at the Agency of the Year 2022 awards for Southeast Asia organised by Campaign Asia magazine in Singapore.
AkzoNobel, which makes the Dulux brand of paints and coatings, has unveiled the ‘Enjoy The Moment’ campaign as the highlight of its year-end season in Viet Nam.