HCM CITY — The Việt Nam Creative Advertising Awards 2025 (Vạn Xuân Awards) ceremony was held late last week at Nguyễn Huệ Walking Street in HCM City to honour 62 outstanding creative ideas that highlight the growing sophistication, strategic depth and cultural confidence of Viet Nam’s advertising industry.

The highest honour, the Grand Prix, was awarded to the 80th Anniversary Campaign of the Việt Nam People’s Public Security Force, jointly produced by the Department of Party and Political Work under the Ministry of Public Security and Zeit Media.

The campaign stood out for its strong creative concept, high aesthetic quality, clear communication effectiveness and positive social impact, reflecting the evolving role of advertising in public communication.

In the brand and campaign categories, several major Vietnamese and international enterprises were recognised for being creativity aligned with social responsibility and national identity.

Vietnam Airlines received an award for its brand repositioning campaign Cherish Every Mile, reinforcing its modern yet culturally rooted image.

A new highlight in 2025 was the Inspiring Brand and Leadership category, which honoured four business leaders for their long-term and consistent contributions to brand building in Việt Nam: Mai Kiều Liên (Vinamilk), Lý Ngọc Minh (ceramics company Minh Long 1), Cô Gia Thọ (Thiên Long) and Cao Thị Ngọc Dung (PNJ).

With more than 1,500 entries from nearly 400 brands, Vạn Xuân Awards 2025 reaffirmed its position as a national benchmark, showcasing how Vietnamese enterprises are increasingly using creativity to build brands, connect with audiences and contribute to the country’s cultural and creative economy. — VNS