HCM CITY — Tetra Pak, a food processing and packaging solutions company, is showcasing complete solutions for ready-to-drink coffee and offering hands-on experiences that bring innovation and sustainability to life at the Coffee Expo Vietnam 2025, which is taking place at the Saigon Exhibition and Convention Centre (SECC) through November 1.

Việt Nam is the world’s second-largest coffee exporter and is now one of the fastest-growing ready-to-drink coffee markets, with 18 per cent annual growth. Coffee is no longer just a daily habit – it has become a lifestyle.  

To support Vietnamese food and beverage manufacturers in capturing these opportunities, Tetra Pak offers its end-to-end model - a complete solution covering every step from product development to packaging and operations. 

This model helps businesses reduce Total Cost of Ownership (TCO), enhance production efficiency, and minimise environmental impact.

Nguyễn Thanh Thủy, marketing director of Tetra Pak Vietnam, said: “Việt Nam’s ready-to-drink coffee market is experiencing strong growth, driven by a new generation of consumers – Gen Z and Millennials – who value convenience and variety in flavours. This presents a tremendous opportunity for food and beverage manufacturers to expand their business and grow sustainably."

"With a comprehensive portfolio of packaging solutions, advanced processing technologies, and a global network of experts, Tetra Pak is committed to supporting businesses from concept to commercialisation. In particular, our Bloom. Innovation Centre in Việt Nam provides companies with the resources to test and optimise formulations, and create distinctive products that meet modern consumer expectations," she added.

At Coffee Expo Vietnam 2025, Tetra Pak will offer a glimpse into the future of ready-to-drink coffee through an engaging showcase of its innovations. 

Attendees can explore the company’s full suite of solutions - from processing technologies and sustainable packaging to marketing - alongside immersive experiences that bring innovation and sustainability to life.

Creative coffee and tea demonstrations by the barista duo from Nam & Quyen Station showcases new ready-to-drink coffee and tea recipes and packaging technologies.

A live broadcast on the Tetra Pak Vietnam fanpage features coffee entrepreneur Mr. Dee (rapper Đinh Tiến Đạt) and Tetra Pak experts.

Visitors can also enjoy newly developed ready-to-drink coffee recipes from Bloom. and explore a variety of paper-based packaging formats firsthand.

Three big trends that are expected to shape this market are convenience, sensory experience, and sustainability. Convenience today means more than easy access – it’s about personalised, stylish experiences. Premiumisation shows that consumers want quality and indulgence, not just speed. Tetra Pak’s Consumer Study Vietnam 2025 also reveals growing interest in lighter, smoother flavours and creative blends of coffee with fruit or plant-based ingredients. 

At the same time, sustainability is becoming a must-have: Vietnam Report (2024) shows 57.4 per cent of consumers would choose eco-friendly packaging if priced the same, and 41.1 per cent would pay more for sustainable products. — VNS