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Digital transformation key to boost global reach for local products

Digital transformation key to boost global reach for local products

According to Nguyễn Thị Phương Uyên, a representative of Alibaba.com, Việt Nam’s exports remain stable despite tariff-related concerns.
Việt Nams top brands overcome challenges through digital transformation, sector growth

Việt Nam’s top brands overcome challenges through digital transformation, sector growth

The combined value of the country’s top 100 brands stands at US$38.4 billion, down 14 per cent from last year, according to Brand Finance’s Việt Nam 100 2025 report.
Digital brands – foundation for sustainable economic and business development

Digital brands – foundation for sustainable economic and business development

The early 21st century was defined by traditional brands built on logos and packaging, but today digital brands thrive on technology, data and experiences.
Phú Quốc to host first fish sauce festival this month

Phú Quốc to host first fish sauce festival this month

The inaugural Phú Quốcc fish sauce festival will take place from June 27–29, celebrating the island''s centuries-old craft with the theme “Essence of the Pearl Island.”
Fightback intensifies to protect brands June 7-8, 2025 vietnam

Fightback intensifies to protect brands June 7-8, 2025 vietnam

Faced with the widespread problem of fake goods infiltrating various sectors, traceability plays a key role in ensuring transparency, protecting consumers, and preserving brand name reputation.
HCM City hosts Thai trade fair

HCM City hosts Thai trade fair

Quality Thai products and services are on show at the annual “Top Thai Brands 2025” that opened in HCM City on Wednesday.
Top brands in Việt Nam in 2024 revealled

Top brands in Việt Nam in 2024 revealled

Shopee dethroned Samsung, which held the number one spot for three consecutive years, marking a turning point in Việt Nam''s e-commerce landscape. 
Vietcombank named most valuable brand in Việt Nam

Vietcombank named most valuable brand in Việt Nam

Vietcombank has become the most valuable brand in Việt Nam in 2024, according to a recently released report of Forbes Việt Nam.
133 enterprises honoured with National Quality Awards 2021-2023

133 enterprises honoured with National Quality Awards 2021-2023

The ceremony for the National Quality Awards and the Global Performance Excellence Awards for 2021-2023 will take place on December 18 at the Military Theatre in Hà Nội.
Việt Nams national brands to be honoured in early November

Việt Nam's national brands to be honoured in early November

Việt Nam ''snational brands in 2024 will be honoured at a ceremony slated for November 4 in Hà Nội, which features 359 exemplary products and businesses that represent Việt Nam’s national brands.
Foreign e-commerce platforms expand market in Việt Nam

Foreign e-commerce platforms expand market in Việt Nam

The presence of large e-commerce platforms from China with Vietnamese interfaces, shows the market expansion strategy of these companies.
100 most valuable Vietnamese brands on the limelight

100 most valuable Vietnamese brands on the limelight

This year’s Brand Finance Vietnam 100 Report was also released to provide a comprehensive picture of the valuations.
Bubble tea brands compete to increase market share

Bubble tea brands compete to increase market share

For more than 10 years, bubble tea has been a popular drink among young people. With the participation of many famous international brands such as Gong Cha and KOI Thé and the launch of a series of domestic brands, the local bubble tea market has entered...
Coca-Cola and OREO brands launch limited-edition drink and cookie

Coca-Cola and OREO brands launch limited-edition drink and cookie

Coca-Cola and OREO brands said they will team up to two exclusive and limited-edition products: an OREO Coca-Cola sandwich cookie and Coca-Cola OREO zero sugar limited edition. 
Masan builds multinational workforce to drive its ‘Go Global strategy

Masan builds multinational workforce to drive its ‘Go Global’ strategy

With its diverse range of business activities and products consumed worldwide, Masan Group boasts a substantial workforce of nearly 40,000 employees, spanning multiple countries including Việt Nam, the US, Australia and India.