HCM CITY — Shopee will host its Brands and Creators Summit 2026 on June 30, bringing together hundreds of brands, sellers, logistics partners, solution providers and content creators to discuss trends and opportunities in e-commerce.

the summit will focus on the theme "Leading the Next Era of Commerce: AI-Powered Shopping, Smarter and Faster", with discussions on AI applications and emerging trends in Việt Nam's e-commerce sector.

The event builds on Shopee's annual partner programmes and aims to bring together businesses, creators and industry partners to discuss opportunities and challenges in the evolving digital commerce landscape.

While past editions primarily targeted brands, this year's summit is set to transcend in scale, outreach, and participant engagement, encompassing all integral partner groups within the e-commerce ecosystem.

Trần Tuấn Anh, managing director of Shopee Vietnam, said: “The future of e-commerce will not be shaped by any single player, but by the collective strength of the entire ecosystem.

"At a time when AI is opening up new opportunities for growth and innovation in e-commerce, we hope this forum will become an annual gathering where sellers, brands and ecosystem partners can exchange ideas, share practical experience, and collectively create the next growth drivers for Việt Nam’s e-commerce sector.”

Việt Nam's e-commerce sector stands renowned as one of the region's most vibrant, with ample scope for further expansion. Per the e-Conomy SEA 2025 report, the market holds the potential to soar to US$61 billion by 2030, reflecting a consistent compound annual growth rate of approximately 20 per cent per annum. 

As the market progresses into a new phase of evolution, opportunities for growth are paralleled by a higher standard for operational excellence, competitiveness and technology integration. Against this backdrop, the Shopee Brands and Creators Summit 2026 will focus on key industry trends, with artificial intelligence expected to be a major topic.

A highlight of the event will be the Shopee Awards, a distinguished ceremony lauding exceptional brands, sellers, partners, solution providers and content creators for their outstanding contributions over the bygone year. — BIZHUB