QUẢNG NINH — AEON Vietnam officially opened AEON Mall Hạ Long in Quảng Ninh on November 14, marking its first General Merchandise Store (GMS) in city and its 14th in Việt Nam.

Located in Bãi Cháy Ward, AEON Mall Hạ Long has a total floor area of approximately 130,000sq.m. and brings together about 140 stores. 

It aims to become a trusted destination where people can experience new values for everyday life and positively contribute to the local economy's growth.  

At the grand opening ceremony, Tezuka Daisuke, Executive Officer, Chief Vietnam Business Officer of AEON Co., Ltd. and General Director of AEON Vietnam Co., Ltd., said: "I would like to express my congratulations on Quảng Ninh's elevation to a centrally-governed city on September. At this wonderful time, I am truly delighted that we have been able to open AEON shopping mall in Quảng Ninh City, which is achieving remarkable development backed by its rich tourism resources." 

Speaking at the ceremony, Lê Văn Ánh, Vice Chairman of the Quảng Ninh People’s Committee, emphasised: “The official opening of AEON MALL Hạ Long marks a significant milestone that carries practical importance for the development of the city's trade and service sectors. I firmly believe that AEON MALL Hạ Long will also become a trusted companion on Quảng Ninh's next stage of development.”

Ishikawa Isamu, Deputy Ambassador and Minister of the Japanese Embassy in Việt Nam, noted that AEON MALL Hạ Long will enrich the daily lives of locals by introducing greater convenience and a modern lifestyle, while simultaneously enhancing the city's urban appeal and generating new employment opportunities for the workforce.

The opening of AEON Hạ Long marks another step in AEON’s network expansion in Việt Nam. Beyond enhancing its presence in modern retail, the mall brings the GMS experience closer to residents in a high-growth market in Quảng Ninh City. 

Spanning two floors, AEON Hạ Long offers a comprehensive selection of daily essentials, ready-to-eat, fashion, cosmetics, household goods, and customer amenities. The supermarket seamlessly integrates retail with dining and lifestyle experiences, catering to the diverse needs of local families and visitors. 

The second floor is designed as an integrated shopping destination for the entire family, featuring fashion, maternity and baby essentials, toys, household appliances, and lifestyle goods. Rather than relying solely on traditional product categorisation, merchandise is curated by lifestyle and practical usage, enabling customers to easily visualise how to select and combine items for their everyday living needs.

AEON Hạ Long also prioritises enhancing customer amenities to ensure a convenient shopping experience. To cater to the needs of international visitors, customer service desks feature English- and Chinese-speaking staff, and store signage is available in the above three languages. 

In addition to in-store shopping, “AEON Eshop” continues to expand online shopping options for customers in Hạ Long and neighbouring areas. The platform offers a wide range of products, from fresh produce, seafood, meat, fruits, groceries, and seasonings to fast-moving consumer goods, beauty care, household items, electronics, stationery, toys, and baby essentials. — VNS