HCM CITY — Leading e-commerce platform Shopee has recently unveiled its commitment to continued investments in AI, operational infrastructure, and value-added solutions to empower sellers, brands, and partners in the dynamic digital landscape.

At the Shopee Brands And Creators Summit 2026, Sarah Nguyễn, Commerce Director of Shopee Vietnam, outlined the platform's strategic priorities for the upcoming phase. These include providing a seamless and trustworthy shopping experience, broadening consumer outreach, and accelerating the integration of AI technologies across the ecosystem.

Nguyễn said: "E-commerce is entering a new era where consumers expect greater convenience, personalisation, and trust. To meet these evolving expectations, we are continuing to invest in AI, operational infrastructure, and value-added solutions that help shoppers make more informed purchasing decisions while enabling brands, sellers, and partners to operate more efficiently and unlock new growth opportunities. Through these investments, Shopee remains committed to supporting the long-term development of Việt Nam's e-commerce ecosystem and contributing to the country's digital economy."

Shopee's future investments will encompass the enhancement of operational infrastructure and strategic collaborations with reliable logistics partners to elevate delivery speed and service quality. Moreover, the platform is expanding flexible payment options in collaboration with Monee through the extension of SPayLater programmes, enabling customers to access premium products more conveniently.

Underscoring the core value of trust, Shopee is intensifying efforts to fortify confidence and reliability throughout its marketplace.  

Noteworthy AI applications include multimodal search functionalities encompassing image, voice, and text inputs, AI-driven product information summaries, and personalised voucher recommendations.

For sellers, Shopee is integrating AI capabilities across essential tools ranging from live streaming and short-form video creation to customer service, data analytics, and cross-border commerce. By automating routine tasks and streamlining operational processes, AI empowers businesses to scale effectively and democratises cutting-edge capabilities for small and medium-sized enterprises. — VNS