Held for the first time in Tuyên Quang, the festival runs from September 18 to 24 along Chiến Thắng Sông Lô street in Minh Xuân ward, featuring 120 booths operated by businesses and cooperatives from 17 provinces and cities nationwide.
The fair features more than 222 booths with over 200 participating organisations and businesses, showcasing and introducing industrial and trade products from provinces and cities in the region, One Commune One Product (OCOP) items, typical rural industrial products, traditional craft...
Exhibitors from Thái Nguyên, Ninh Bình and several other provinces, including Hưng Yên, Phú Thọ, Sơn La, Hải Phòng, Bắc Ninh and Lào Cai, are displaying OCOP-certified products, agricultural goods, processed foods, handicrafts and regional specialties.
The new exhibition spaces will help connect high-quality local products with consumers, particularly tourists, while enhancing brand recognition and promoting the city’s image.
The agreement, signed on Thursday between the ministry''s Agency for Domestic Market Surveillance and Development and the national postal operator, broadens cooperation beyond market inspection to include logistics, e-commerce, digital transformation and modern distribution systems.
Ninh Bình Province aims to develop about 200 products rated three stars or higher under the One Commune One Product (OCOP) programme during the 2026-2030 period. The target includes at least four products recognised as national five-star OCOP products.
The campaign is expected to stimulate domestic consumption, boost retail sales, support economic growth, promote Vietnamese brands and encourage consumers to prioritise locally made products while attracting international visitors via shopping events.
The ministry has issued a directive to provincial and municipal authorities calling for participation in the event as part of efforts to implement the Government''s policy on developing the domestic market and encouraging the use of locally made goods.
The Huế Festival Trade Fair 2026 officially opened on Friday at the Huế City Culture and Sports Square, featuring 240 booths and bringing together businesses, cooperatives and trade promotion organisations from across the country.
Counterfeit OCOP products are spreading across online platforms and traditional markets, hurting legitimate producers and weakening trust in Vietnamese agricultural brands.
There were 18,243 OCOP products rated three stars or higher nationwide. Despite thousands of products meeting OCOP standards, getting them into retail systems is not easy.
From enhancing transparency in production processes to boosting sales on digital platforms, technology is not only reshaping traditional business models but also promoting a shift in the rural economy toward sustainable value-chain linkages.
Both sides will implement synchronised solutions to support bringing OCOP products and local specialties onto the e-commerce platform nongsan.buudien.vn and other digital distribution channels.