New partner expands VinFast’s European distribution network


VinFast has officially announced strategic partnerships with LORET Group, which will be responsible for distribution in the French Overseas Territories market.

 

VinFast VF 6 is one of the models distributed by LORET Group. - Photo of VinFast

 PARIS — VinFast has officially announced strategic partnerships with LORET Group, which will be responsible for distribution in the French Overseas Territories market. This move marks a significant step in VinFast’s global business model transformation, aimed at rapidly expanding its retail network, strengthening brand presence, and optimising operational efficiency in pursuit of long-term growth.

The collaboration with LORET Group will allow VinFast to tap into new potential in the French Overseas Territories and strengthen its distribution network across Europe. Under this agreement, LORET Group will establish effective sales channels and deliver VinFast EVs to local dealers and customers. In preparation for the high-demand season at the end of the year, VinFast has already begun delivering its electric vehicles to LORET Group.

The distribution agreement will remain valid for up to five years. In 2025, the distributor will focus on selling the VF 6 and VF 8 electric SUVs, which belong to the highly popular B-SUV and D-SUV segments, with more to come given the impressive product lineup both commercialised and under development by VinFast.

Product volumes will be adjusted based on market performance during this period, with a growth target of up to 100% by 2026.

VinFast is committed to offering its distribution partners competitive pricing, marketing support, and in-depth training programs to strengthen product knowledge and workforce capabilities.

For customers, the Company will continue rolling out attractive sales programs and industry-leading aftersales policies, all aligned with its strict global standards.

Denis Lesueur, President and CEO of LORET Group shared "We are excited to partner with VinFast, a dynamic and forward-thinking all-electric vehicle brand from Vietnam. As a strategic distributor, we aim to establish a robust sales network that empowers dealers to deliver modern, smooth, zero-emission vehicles to customers, enhancing lives in the regions where we operate."

Le Ngoc Chi, CEO of VinFast Europe, said "We are delighted to welcome LORET Group to VinFast’s global network as  distribution partners in Europe. By leveraging their reputation, operational capabilities, infrastructure, and local market insights, we are committed to effectively expanding across European markets and achieving sustainable growth.". -- VNS

 

  • Share: