HCM CITY — Coca-Cola Tết Fest 2026 took place from January 30 to February 1 at Lê Lợi–Nguyễn Huệ Square in HCM City, attracting more than 40,000 visitors and creating a vibrant space where the spirit of traditional Tết was refreshed through modern expressions.

Highlights included Tết preparation activities through creative LED interactions, along with a giant embroidered wall made up of thousands of handcrafted pieces created by visitors, bringing the message of “Weaving a New Tết” to life through a shared sense of community.

The festival also featured a fusion culinary zone, with a food street offering more than 100 signature dishes from Coca-Cola Foodmarks, reimagining traditional cuisine with a contemporary touch.

The celebration culminated in a music night on January 31, featuring Gen Z artists and a spectacular fireworks display.

Prior to the HCM City event, the festive spirit was brought to young people in Hà Nội through a campus tour held from January 20 to 26 at Phenikaa University, Đại Nam University and Hanoi University of Civil Engineering. Blending interactive daytime experiences with lively evening music programmes, the campus tour offered students a positive and engaging way to celebrate with friends before the Lunar New Year holiday.

Reflecting its commitment to community support, Coca-Cola Vietnam and The Coca-Cola Foundation rolled out a support package worth more than VNĐ12 billion (US$462,258), in collaboration with the Vietnam Red Cross and CARE International in Việt Nam. The initiative focused on assisting people affected by natural disasters and supporting families in need during Tết.

A key initiative of the programme, the “Zero-Đồng Tết Market,” now in its fourth consecutive year, provided more than 6,000 essential gift packages to households in HCM City, Tây Ninh, Đà Nẵng, Thái Nguyên and Bắc Ninh, helping more families enjoy a warmer and more meaningful Tết.

“For more than three decades, Coca-Cola has been honoured to be part of Tết celebrations with Vietnamese families,” said Ruben Luengas, general manager of Coca-Cola Vietnam and Cambodia. “Through Coca‑Cola Tết Fest 2026, we hope to offer a shared space where people can come together to ‘weave’ a joyful, meaningful, and refreshing Tết.” — VNS