HCM CITY — Fulbright University Việt Nam has embraced cutting-edge technology with Agentforce and Data Cloud to revolutionise student engagement, expand student services and streamline operations.

Deployed within just three weeks, Agentforce is integrated into the university’s One Stop student services portal, offering students a conversational artificial intelliegence (AI) assistant that understands natural language and better meets the needs of its growing student body. The AI’s responses are backed by trusted student data consolidated in Data Cloud, a hyperscale data engine built on the Salesforce platform.

As Việt Nam’s first independent, nonprofit liberal arts university, Fulbright is committed to equipping future leaders with the skills to tackle global challenges and fostering a diverse, inclusive academic community.

The university employs Sales Cloud to manage the student lifecycle and Experience Cloud to power the One Stop services portal.

With Agentforce, the portal has become a dynamic hub for engaging, informing and assisting students. Instead of navigating complex menus or struggling with search filters, students can now log service requests, view responses, access policy documents and receive updates in natural language.

These responses are tailored to the user’s context, such as year or course of study, making self-service quicker, reducing frustration and freeing up staff to focus on more complex issues.

By consolidating all structured and unstructured student data, Data Cloud provides a centralised, reliable knowledge base from day one, enabling Agentforce to deliver accurate, personalised support seamlessly.

“Agentforce unlocks a whole new way of interacting with our information. With a Customer 360 view, every student touchpoint is recorded in one place, enabling Agentforce to provide highly personalised, contextual answers. This also opens up tremendous potential for future AI and automation use cases, from automating enrollment to providing proactive advisor support,” said Director of Information Technology, Fulbright University Nguyễn Quang Hà.

“For us, it’s not just about saving time—it’s about transforming the way students interact with the university. We’re giving them immediate, relevant answers that reduce friction and improve their confidence in managing their own academic journey.” — VNS