HCM CITY — Masan Group Corporation (MSN) and its two subsidiaries Masan Consumer (MCH) and Masan MEATLife jointly held their 2026 Annual General Meeting in HCM City on Friday.

In the first quarter of the year, MSN’s revenue went up by 27 per cent, driven by strong growth of its subsidiaries, including WinCommerce (WCM), Phúc Long Heritage and Masan High-Tech Materials.

WCM, which runs the retail chains WinMart, WinMart+ and WiN, is entering a new phase of development after a period of restructuring, with greater operating efficiency and reduced capital expenditures and operating expenses per store.

This has shifted WCM from a loss of around VNĐ3.7 trillion in 2019 to a targeted profit of VNĐ1 trillion (US$38 million) in 2026.

WCN, which currently has stores across 1,300/3,250 wards and communes in Việt Nam, is expanding its physical infrastructure to reach around 6,100 stores by the end of 2026, focusing on the rural market, as well as VNĐ47 trillion in revenue (up 21 per cent year-on-year).

It also aiming for at least 1,500 new stores annually to reach around 13,000 stores by 2030.

Danny Le, general director of MSN, highlighted the company’s Consumer Operating System, an integrated platform that helps connect consumers, retailers and brands in a unified ecosystem. 

It analyses consumer transaction data to facilitate effective business decisions, carry out machine learning-driven forecasting and automate inventory replenishment, driving down operation costs and customer end prices.

Masan representatives also presented Retail Supreme, an initiative in which the company moves away from traditional wholesale-driven model to a digital, direct-coverage, territory ownership model.

It works directly with traditional mom-and-pop retail stores, helping them apply modern digital technologies to improve their daily operations and product displays, bringing value to both the household retailers and Masan.

This programme is currently working with 500,000 businesses, to be increased to one million by the end of 2026.

They also said that Masan is expanding its product portfolio, developing 16 MCH’s Mega Brands, three MML’s Mega Brands and 25-50 WCM’s own Mega House Brands, working towards the goal of capturing around 30 per cent of the total spending of Vietnamese consumers on daily necessities. 

MML specifically is expanding from fresh meat products into marinated and processed products to serve more consumer needs.

For 2026, MSN targets a revenue of around VNĐ98 trillion, a 20 per cent growth. WCH targets a revenue growth of 21 per cent, MCH 15 per cent and MML 20 per cent.

The event also showcased Masan food and consumer products to the public. — BIZHUB/VNS