HÀ NỘI — A new report reveals that Việt Nam’s online population is highly receptive to artificial intelligence, with 78 per cent of users having engaged with at least one AI platform in the past three months. Notably, 33 per cent have already integrated AI into their daily routines.

The State of Consumer AI in Vietnam 2025 report, conducted by Decision Lab, highlights that while global platforms still dominate in usage, local alternatives are making significant strides in customer loyalty. Vietnamese consumers are engaging with an average of two AI platforms, reflecting a diverse and expanding use of artificial intelligence tools.

According to the latest findings, ChatGPT dominates the market with an 81 per cent usage rate, followed by Gemini at 51 per cent and Meta AI at 36 per cent. Two Việt Nam's homegrown platforms, AI Hay and Kiki are named among top 10 with 9 per cent and 3 per cent. 

ChatGPT also leads in customer satisfaction with a 51 per cent approval rating, reinforcing its reputation for versatility. However, AI Hay, ranks a close second with a 47 per cent satisfaction score, surpassing international competitors like Gemini (36 per cent) and Meta AI (27 per cent).

Vietnamese users are applying AI across five main categories, led by work and education, followed by entertainment, daily routines, creativity and health and wellness, according to the report. 

The report highlights that Việt Nam’s consumer AI market holds significant growth potential, offering opportunities for both global and local platforms to expand adoption, provided they align with national priorities and meet the specific needs of local users.

To succeed, platforms must deliver on three core factors. That are affordability, which ensures broad access through free or low-cost features; ease of use, which provides intuitive, multi-purpose tools that integrate seamlessly across platforms; and accuracy, which delivers credible, real-time information that builds user trust.

However, functionality alone isn't enough. Vietnamese consumers also value cultural relevance, emphasising the need for AI tools to understand and respond in Vietnamese, reflect local nuances and deliver content that resonates within the country's unique social and cultural context.

The report is based on a nationwide online survey of 600 respondents, representing Việt Nam’s national online population aged 18 and above. The sample includes a balanced mix across urban and rural areas, income levels, and age groups. The survey was conducted from July 20 to July 28 using YouGov’s online platform. — VNS