TikTok plans to expand its presence in Việt Nam by shifting parts of its operations to a domestic enterprise model, a move backed by authorities as the country seeks to attract more investment in the digital economy and advanced technologies.
The Ministry of Industry and Trade urged major e-commerce platforms including Shopee and TikTok Shop to adopt transparent and reasonable pricing policies that avoid placing excessive pressure on sellers.
According to YouNet ECI, total gross merchandise volume (GMV) across Shopee, TikTok Shop, Tiki and Lazada reached VNĐ458.2 trillion (US$17.6 billion) last year, marking a 26 per cent year-on-year gain.
Metric, an intelligent data integration and analytics platform, has just released online shopping indicators for the Tết (Lunar New Year) season, reporting impressive figures.
Vietnam’s “One Commune, One Product” (OCOP) programme is riding the wave of e-commerce and social media to propel its rural brands onto the global stage, blending cultural heritage with digital savvy to tap premium markets.
Competing based on value rather than price will help e-commerce sellers achieve sustainable development, experts shared at the TikTok Shop Vietnam Summit 2025 themed "Fun selling – Sustainable Growth", held in HCM City on Thursday.
Chief of the Central Coordination Office for New Rural Development, Ngô Trường Sơn, said that Việt Nam now has 14,642 OCOP products rated three stars or higher, an increase of 3,586 compared to the end of 2023.
TikTok Vietnam, a popular short video platform, recently reported significant growth of its sellers and affiliate creators in the first half of this year.
The Gross Merchandise Volume (GMV) on the four largest platforms, Shopee, TikTok Shop, Lazada and Tiki, reached VNĐ87.37 trillion (US$3.6 billion) in the second quarter of this year.
The popular short video platform TikTok announced an ad credits package worth US$1 million to support small and medium-sized enterprises (SMEs) to promote their advertisement activities on the platform.
The series of events of the HCM Shopper entainment Festival 2023-Bến Thành Heritage Market took place last week to enhance digital transformation to promote local tourism development while supporting medium and small businesses.
Experiences from other countries, including the US and the EU, showed that the development of big data on e-commerce would be critical to ensure efficiency in tax management on cross-border IT services providers.