QUẢNG NINH — Lotte Vietnam Shopping Joint Stock Company (Lotte Mart) officially held the groundbreaking ceremony for its Lotte Mart Hạ Long Shopping Centre Project in Bãi Cháy Ward, Quảng Ninh City on September 16.

Planned on an area of more than 10,000sq.m, the Lotte Mart Hạ Long project is strategically located along Hoàng Quốc Việt Street, a major thoroughfare within the Hạ Long Marina urban area in Bãi Cháy Ward.

The project is expected to become a focal point connecting local residents’ demand for convenient shopping with the diverse experiential preferences of millions of domestic and international visitors.

For this project, Lotte Mart is partnering with urban developer BIM Group to create a modern commercial space befitting the future vision of the city.

Speaking at the ceremony, Shin JuBack, general director of Lotte Mart Vietnam, said: “Today’s groundbreaking ceremony marks the beginning of Lotte Mart’s long-term journey alongside Quảng Ninh. We are committed to dedicating the maximum resources necessary to complete the project on schedule while ensuring the highest standards of safety and quality. At the same time, Lotte Mart will continue to promote the local supply chain, create employment opportunities, and make a positive contribution to the shared prosperity of the community.”

Once officially operational, Lotte Mart Hạ Long will offer an integrated, multi-purpose shopping model combining an international-standard consumer goods hypermarket, a diverse food and beverage area, and modern lifestyle amenities, helping to elevate Hạ Long City’s commercial and service infrastructure.

The event marks an important milestone in Lotte Group’s strategy to expand its modern retail network in Việt Nam. In Lotte Group’s long-term development strategy for international markets, Việt Nam has consistently been identified as one of its top priority destinations.

Lotte Mart aims not only to strengthen its position in established major urban centres such as Hà Nội and HCM City, but also to proactively capitalise on the growth momentum of emerging economic and tourism hubs.

Since entering the Vietnamese market in 2008, Lotte Mart, a member of Lotte Group (South Korea), has become one of the country’s leading pioneering retailers, with a modern supermarket network spanning Việt Nam.

Guided by its commitment to providing convenient and reassuring shopping experiences while enhancing customers’ lifestyles, Lotte Mart continues to make sustained efforts to accompany the sustainable development of Việt Nam’s economy and society. — VNS