THANH HÓA — AEON Vietnam officially opened AEON Thanh Hóa, its first General Merchandise Store (GMS) in the North Central region and its 13th GMS in Việt Nam, on October 18.

With a store area of approximately 10,300 sq.m, AEON Thanh Hóa offers a diverse range of products, services and amenities to meet customers’ daily shopping and lifestyle needs. AEON Thanh Hóa GMS spans three floors, each dedicated to specific product categories and functions, catering to family members' diverse shopping needs in one convenient destination.

Located in Quảng Phú Ward, Thanh Hóa Province, AEON MALL Thanh Hóa has a total floor area of approximately 120,000 sq.m and brings together more than 130 stores. Within the mall, AEON Thanh Hóa GMS serves as an anchor tenant, offering essential products and services for everyday living across a wide range of categories, including food, fashion, health and beauty, mother and baby products, and household goods.

The opening of AEON Thanh Hóa marks another step in AEON’s network expansion in Việt Nam, bringing the GMS format closer to customers in the promising North Central region.

At the grand opening ceremony, Tezuka Daisuke, Executive Officer, Chief Vietnam Business Officer of AEON Co Ltd and General Director of AEON Vietnam Co Ltd, said: “Thanh Hóa is a region with great potential, where consumer demand among young families is expected to grow rapidly.

"Since opening for business on October 15, we have welcomed 200,000 customers in just the first three days, a very lively start. To live up to the expectations placed in AEON, the AEON Group will strive to contribute to the further development of Thanh Hóa Province and to the prosperity of people's lives.”

Tô Anh Dũng, deputy secretary of the Provincial Party Committee and Chairman of the Thanh Hóa Provincial People’s Committee, added: “I am confident that AEON MALL Thanh Hóa will be a doorway opening up many new opportunities for cooperation between Thanh Hóa and Japan, further nurturing the friendship between Việt Nam and Japan.”

Dũng also expressed his hope that the AEON Group would prioritise incorporating the province’s agricultural products, seafood and OCOP products into the AEON system, while serving as a 'bridge' to attract more Japanese investors to Thanh Hóa. 

The official opening of AEON Thanh Hóa not only comprehensively meets the diverse needs of local residents for shopping, dining, fashion, and family care, but also contributes to the development of a modern retail landscape in the North Central region of Việt Nam.

To celebrate its opening, AEON Thanh Hóa will launch a series of attractive promotional programmes from October 15 to 25. — BIZHUB