HCM CITY — Kaspersky achieved a 39 per cent increase in sales in Việt Nam last year, with the B2B and B2C segments seeing 40 per cent and 37 per cent rises.

It comes amid the global cybersecurity and digital privacy company’s steady global expansion.

Its total revenues were nearly US$836 million, up 4 per cent year on year, driven mainly by a 16 per cent increase in its B2B product portfolio.

In the Asia Pacific too, sales grew at a similar rate.

Speaking at a press conference in HCM City on April 21, Adrian Hia, Kaspersky’s managing director for the Asia Pacific, said: “Việt Nam continues to be a key growth market for Kaspersky, reflecting our strong commitment to expanding our presence in the country.”

With a solid start to 2025 and a growing local team, the company expects to sustain this positive momentum as cybersecurity awareness and demand continue to rise.

At the same time, Hia said, Việt Nam’s cybersecurity landscape is becoming increasingly complex.

Company data shows that more than 23.8 million web-based attacks and 109.4 million on-device threats were detected and blocked in the country last year, with 34 per cent of businesses reporting supply chain attacks.

This evolving threat environment is placing growing pressure on organisations, with risks ranging from operational disruptions and data breaches to financial losses and reputational damage.

The rise of sophisticated threats, including advanced persistent threats, AI-driven attacks and mobile exploits, is forcing companies to rethink their security strategies.

As a result, businesses are shifting from reactive approaches to more proactive, intelligence-driven models, particularly through the development of security operations centres, or SOCs, which are responsible for continuously monitoring, detecting and responding to cybersecurity threats, he said.

Ngô Tấn Vũ Khanh, the company’s country manager for Việt Nam, said recent research by Kaspersky found that 82 per cent of organisations in Việt Nam consider SOC capabilities essential to strengthening their cybersecurity.

Some 74 per cent plan to integrate artificial intelligence into their SOC operations to process large volumes of data and improve threat prediction.

But 69 per cent of organisations face difficulties in integrating and managing AI tools, while limited access to high-quality training data and a shortage of in-house AI expertise continue to hinder adoption, he said.

He said organisations need to adopt more centralised and intelligence-driven security strategies to improve resilience and respond more effectively to evolving cyber threats.

He added that the enforcement of the Personal Data Protection Law is also pushing companies to strengthen data governance, with advanced SOC capabilities playing a critical role in enhancing visibility, supporting compliance and protecting sensitive data. — VNS