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e-commerce

Cross-border e-commerce potential remains largely untapped

Cross-border e-commerce potential remains largely untapped

Despite the domestic e-commerce market reaching an estimated value of $31 billion in 2025, placing Việt Nam among the world’s top 10 and top three in ASEAN, total import-export turnover via e-commerce stood at just $4.45 billion.
Shopee to support local SMEs

Shopee to support local SMEs

Leading e-commerce platform Shopee has announced a strategic partnership with local authorities to drive forward e-commerce development plans, supporting local businesses in expanding their distribution channels for homegrown products.
Vietnamese spend nearly 3 billion on beauty products via e-commerce in 2025

Vietnamese spend nearly $3 billion on beauty products via e-commerce in 2025

Vietnamese consumers spent nearly VNĐ74.4 trillion (US$3 billion) on beauty and personal care products on e-commerce platforms in 2025.
Financial infrastructure – a critical enabler of sustainable cross-border e-commerce

Financial infrastructure – a critical enabler of sustainable cross-border e-commerce

Rather than simply facilitating transactions, modern payment and financial systems are expected to support operational complexity across markets.
After the boom, Việt Nams e-commerce market becomes a tougher game

After the boom, Việt Nam’s e-commerce market becomes a tougher game

Following a decade of strong growth in users, products and transaction volumes, major platforms are gradually retreating from the cash-burning strategy which had been previously used widely to compete for market share.
Rising prices reshape Việt Nams e-commerce landscape

Rising prices reshape Việt Nam’s e-commerce landscape

According to YouNet ECI, total gross merchandise volume (GMV) across Shopee, TikTok Shop, Tiki and Lazada reached VNĐ458.2 trillion (US$17.6 billion) last year, marking a 26 per cent year-on-year gain.
TikTok Shop slightly outpaces Shopee during Lunar New Year shopping season

TikTok Shop slightly outpaces Shopee during Lunar New Year shopping season

Metric, an intelligent data integration and analytics platform, has just released online shopping indicators for the Tết (Lunar New Year) season, reporting impressive figures.
Vietnamese consumers prefer planned shopping during Tết season

Vietnamese consumers prefer planned shopping during Tết season

About 60 per cent of participants in a survey by Worldpanel by Numerator Vietnam said they would reduce expenses on non-essential products, reflecting a trend towards cautious and proactive consumption to balance the family budget.
Spring Fair 2026: the mountain-crossing journey of highland sellers

Spring Fair 2026: the mountain-crossing journey of highland sellers

The Pu Ta Leng Co-operative alone has directly sold around 140 tonnes of noodles, mainly through TikTok Shop.
E-commerce platforms urged to use automated filters to prevent spread of fakes

E-commerce platforms urged to use automated filters to prevent spread of fakes

Smuggling, trade fraud and counterfeit goods continued to grow more complex, larger in scale and wider in scope, particularly on e-commerce platforms and in cyberspace.
Most postal services operators record strong on-time delivery performance

Most postal services operators record strong on-time delivery performance

Most of Việt Nam’s major postal and express delivery operators recorded a strong on-time delivery performance in 2025, according to a new assessment released recently by the Ministry of Science and Technology.
Vietnamese spend 45 million a day online shopping

Vietnamese spend $45 million a day online shopping

The four largest e-commerce platforms, namely Shopee, TikTok Shop, Lazada and Tiki, generated total sales revenues of VNĐ429 trillion in 2025, up nearly 34.8 per cent over 2024. This represents a figure of over VNĐ1.17 trillion (US$44.5 million) per day.
New e-commerce law expected to curb online trade fraud

New e-commerce law expected to curb online trade fraud

Between 2020 and 2025, authorities nationwide detected and handled about 120,000 - 190,000 cases of smuggling, trade fraud and counterfeit goods each year with trade fraud accounting for the largest share of around 79-88 per cent.
E-commerce platform operators must submit 2025 activity reports by January 15

E-commerce platform operators must submit 2025 activity reports by January 15

The purpose is to support statistical compilation and assessment of the current status and effectiveness of the sector’s development during the year.
Việt Nam sees strong e-commerce growth in 2025

Việt Nam sees strong e-commerce growth in 2025

Việt Nam’s e-commerce market is projected to reach approximately US$31 billion in 2025, marking a year-on-year increase of 25.5 per cent and accounting for 10 per cent of the country’s total retail sales of goods and services.