The State of Consumer AI in Vietnam 2025 report, conducted by Decision Lab, highlights that while global platforms still dominate in usage, local alternatives are making significant strides in customer loyalty.
Việt Nam Banking Association has proposed consumer lending limit of finance companies from VNĐ100 million (US$3,800) to VNĐ300-400 million in an effort to expand consumer credit.
Trade and tourism activities continued to show positive growth last month, with total retail sales of goods and consumer service revenue estimated at VNĐ576.4 trillion (US$21.98 billion).
This year’s programme also encourages cashless transactions through QR codes and e-wallets, as in line with the national digital transformation strategy and smart city goals.
Opella has become the first global consumer healthcare company to achieve B Corp certification, after meeting the rigorous social and environmental standards set by nonprofit B Lab.
Consumer transaction information and history on e-commerce platforms are personal data that must not be disclosed to other parties, according to the 2023 Law on Protection of Consumer Rights.
Việt Nam''s total retail sales of consumer goods and services reached VNĐ6.4 quadrillion (US$252 billion) in 2024, marking a year-on-year increase of 9 per cent, according to the General Statistics Office (GSO).
According to PwC''s 2024 Asia-Pacific Consumer Insights Survey, 63 per cent of Vietnamese consumers plan to increase their spending on essential goods over the next 12 months, followed by clothing (52 per cent) and healthcare products (48 per cent).
Sales of food and foodstuff rose by 10.7 per cent, household appliances and tools 8 per cent, garment 8.7 per cent, vehicles (except cars) 7.5 per cent, and cultural and educational products 6.6 per cent.