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E-commerce

Protecting consumers from risks in the digital space

Protecting consumers from risks in the digital space

Data from the National Competition Commission under the Ministry of Industry and Trade indicates that e-commerce is currently the sector generating the highest number of consumer complaints and reports.
Many e-commerce guidance updated in new legal documents

Many e-commerce guidance updated in new legal documents

As e-commerce continues to expand, the consolidated regulations are expected to improve enforcement, enhance transparency and a more favourable business environment.
E-commerce boom faces logistics and cost pressures

E-commerce boom faces logistics and cost pressures

Beyond logistics, rising platform-related expenses are also placing growing pressure on online merchants.
E-commerce platforms under competition scrutiny

E-commerce platforms under competition scrutiny

The National Competition Commission said it would continue monitoring fee policies across the e-commerce sector and require platforms to ensure transparency, fairness and healthy competition while avoiding unreasonable burdens on sellers and consumers.
Ministry urges transparency as platforms raise seller fees

Ministry urges transparency as platforms raise seller fees

The Ministry of Industry and Trade urged major e-commerce platforms including Shopee and TikTok Shop to adopt transparent and reasonable pricing policies that avoid placing excessive pressure on sellers.
Việt Nam affirms its position on the ASEAN e-commerce map

Việt Nam affirms its position on the ASEAN e-commerce map

Indonesia remains the region’s largest market, although its growth is beginning to slow, while Việt Nam, the Philippines, Malaysia, and Thailand are emerging as some of the fastest-growing e-commerce markets in Southeast Asia.
Vietnamese consumers spend about VNĐ63 billion per day on Shopee, TikTok Shop and Lazada

Vietnamese consumers spend about VNĐ63 billion per day on Shopee, TikTok Shop and Lazada

Sales volume rose nearly 20 per cent to 1.138 million products.
Tech-driven shift expands OCOP market access

Tech-driven shift expands OCOP market access

From enhancing transparency in production processes to boosting sales on digital platforms, technology is not only reshaping traditional business models but also promoting a shift in the rural economy toward sustainable value-chain linkages.
Vietnam Post and Bắc Ninh partner to expand online sales of farm products

Vietnam Post and Bắc Ninh partner to expand online sales of farm products

Both sides will implement synchronised solutions to support bringing OCOP products and local specialties onto the e-commerce platform nongsan.buudien.vn and other digital distribution channels.
Cross-border e-commerce potential remains largely untapped

Cross-border e-commerce potential remains largely untapped

Despite the domestic e-commerce market reaching an estimated value of $31 billion in 2025, placing Việt Nam among the world’s top 10 and top three in ASEAN, total import-export turnover via e-commerce stood at just $4.45 billion.
Shopee to support local SMEs

Shopee to support local SMEs

Leading e-commerce platform Shopee has announced a strategic partnership with local authorities to drive forward e-commerce development plans, supporting local businesses in expanding their distribution channels for homegrown products.
Vietnamese spend nearly 3 billion on beauty products via e-commerce in 2025

Vietnamese spend nearly $3 billion on beauty products via e-commerce in 2025

Vietnamese consumers spent nearly VNĐ74.4 trillion (US$3 billion) on beauty and personal care products on e-commerce platforms in 2025.
Financial infrastructure – a critical enabler of sustainable cross-border e-commerce

Financial infrastructure – a critical enabler of sustainable cross-border e-commerce

Rather than simply facilitating transactions, modern payment and financial systems are expected to support operational complexity across markets.
After the boom, Việt Nams e-commerce market becomes a tougher game

After the boom, Việt Nam’s e-commerce market becomes a tougher game

Following a decade of strong growth in users, products and transaction volumes, major platforms are gradually retreating from the cash-burning strategy which had been previously used widely to compete for market share.
Rising prices reshape Việt Nams e-commerce landscape

Rising prices reshape Việt Nam’s e-commerce landscape

According to YouNet ECI, total gross merchandise volume (GMV) across Shopee, TikTok Shop, Tiki and Lazada reached VNĐ458.2 trillion (US$17.6 billion) last year, marking a 26 per cent year-on-year gain.