The Department of E-commerce and Digital Economy under the Ministry of Industry and Trade (MOIT), in collaboration with TikTok Shop, officially unveiled the "Beyond Vietnam - Hàng Việt Cất Cánh" initiative in HCM City.
SMEs and household businesses are increasingly engaging in online commerce, reaching a wider customer base and integrating more deeply into the digital economy''s value chain.
Under the MoU, both parties will jointly develop two-way freight transportation services between Việt Nam and Cambodia, integrate logistics infrastructure and operational processes, and enhance the use of technology for shipment tracking and supply chain management.
The HCM City’s trade promotion landscape is evolving towards digitalisation, utilising technology and artificial intelligence (AI) to provide enhanced support for businesses.
Vietnam Customs said stronger engagement with leading global e-commerce companies would help it keep pace with developments in the digital economy and study advanced regulatory models.
Despite record trade and budget revenue in the first half of 2026, Lạng Sơn remains overly dependent on border commerce and must develop higher-value industry and tourism, the Prime Minister said.
Indonesia remains the region’s largest market, although its growth is beginning to slow, while Việt Nam, the Philippines, Malaysia, and Thailand are emerging as some of the fastest-growing e-commerce markets in Southeast Asia.
Despite the domestic e-commerce market reaching an estimated value of $31 billion in 2025, placing Việt Nam among the world’s top 10 and top three in ASEAN, total import-export turnover via e-commerce stood at just $4.45 billion.
Under the MoU, the two sides will work together to boost B2C online exports by Việt Nam’s micro-, small- and medium-sized enterprises (MSMEs) to ASEAN and global markets.
Non-compliance may lead to coordinated technical measures, such as app blocking and domain name restrictions, in collaboration with relevant authorities
The Ministry of Industry and Trade’s recent document about strengthening management on e-commerce says consumers should not have transactions with platforms which have not been verified by the Ministry of Industry and Trade.
The HCM City Department of Industry and Trade has said it plans to inspect businesses that sell on online platforms and show signs of violating regulations.