The campaign, titled ''From Prosperous American Farms'', was held at the MM Mega Market Thăng Long in Hà Nội on July 23 and will run in all of the brand''s stores across Việt Nam.
Hundreds of tonnes of dragon fruit are stuck in warehouses, as farmers and businesses face the risk of huge potential financial losses if the issue is not resolved promptly.
The event is jointly organised by Việt Nam’s Ministry of Agriculture and Environment (MAE) and the Food and Agriculture Organization of the United Nations (FAO), with the participation of 14 ministers from African countries.
Certification rates for quality products are still low, and weaknesses in value chain linkages, post-harvest processing and preservation are hindering the region’s competitiveness in wider markets.
While the US market has become more difficult to access due to new tax policies, Australia could play the role of a trade cushion, helping to reduce shocks and maintain export momentum for Việt Nam''s shrimp industry.
Data from the General Department of Customs showed that Việt Nam’s fruit and vegetable exports to the EU totalled US$132 million from January to April, up 33 per cent year-on-year.
The regulation, which will replace Decree No. 57/2018/NĐ-CP, is expected to mark a strategic policy shift toward green, circular, and multi-value agricultural development that aligns with Việt Nam’s broader sustainability goals.
Thanks to a strong surge in exports, the trade balance for the second half of May posted a surplus of $2.94 billion, raising the total trade surplus for the first five months of this year to $4.67 billion.
As technical barriers become increasingly strict, proactive adaptation from growing areas to processing, logistics, are a vital condition for Vietnamese agricultural products to firmly stand out on the global playing field.
With key agricultural products such as lychee, durian, mango, longan and dragon fruit entering the peak harvest season, Vietnamese authorities are stepping up efforts to streamline customs clearance at border gates to prevent congestion and market oversupply.