HÀ NỘI — In collaboration with the US Embassy's Foreign Agricultural Service, MM Mega Market Vietnam is launching a two-week promotion campaign to promote American food and beverages and celebrate the prosperity of American agriculture.

The campaign, titled 'From Prosperous American Farms', was held at the MM Mega Market Thăng Long in Hà Nội on July 23 and will run in all of the brand's stores across Việt Nam.

Speaking at the event, US Ambassador to Việt Nam Marc Knapper highlighted the country as a key export market for US agricultural products.

“This year, we are celebrating the 30th anniversary of diplomatic relations between our two countries — three decades of growing friendship and cooperation. Việt Nam is an important export market for US agricultural products, and we take great pride in the quality and safety of the food we provide to Vietnamese consumers,” said Knapper.

"The premium quality, consistent supply and sustainable values of US food and beverages contribute significantly to strengthening the trade relationship between the United States and Việt Nam. Last year, US exports of consumer-oriented products to Việt Nam reached a record-breaking US$1.1 billion,” added the US Ambassador.

The promotion launch event included 14 US Department of Agriculture Cooperators including the US Meat Export Federation, US Pork, US Beef, USA Poultry and Egg Export Council, Raisin Administrative Committee, Potatoes USA, California Table Grape Commission, California Milk Advisory Board, California Prune Board, Washington Apple Commission, California Fresh Fruit Association, Northwest Cherry Growers, US Soybean Export Council and US Highbush Blueberry Council.

At the event, Managing Director of MM Mega Market Vietnam Nguyễn Đức Toàn said that the firm is committed to fostering cooperation opportunities with American businesses.

“The event highlights the strategic significance of agriculture and food as key pillars of bilateral collaboration, a sector in which we have built and maintained deep, long-standing partnerships with the US Department of Agriculture, its numerous USDA Cooperators and our esteemed and trustworthy Vietnamese importers, suppliers and partners over the years. These efforts underscore MM Mega Market Vietnam’s role as a reliable strategic partner for US exporters in the Vietnamese market,” said Toàn.

Toàn added that MM Mega Market Vietnam is a pioneering wholesale and retail enterprise, not only in promoting American culinary culture but also in bringing high-quality, safe and internationally certified food products to millions of households and professional customers in Việt Nam, particularly in the hotel, restaurant and catering sector. — VNS