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Digital boom brings opportunities and responsibility

Digital boom brings opportunities and responsibility

From a smartphone used as a virtual shop in the mountains to AI-assisted video production, digital technology is reshaping how people in Việt Nam work, sell and .
Law, tax knowledge - key to create new generation of online content creators

Law, tax knowledge - key to create new generation of online content creators

As discovery commerce continues to expand rapidly in Việt Nam, stronger knowledge of e-commerce law and taxation is seen as vital to nurturing a new generation of professional and responsible content creators.
TikTok Shop reports strong revenue growth in 9.9 campaign

TikTok Shop reports strong revenue growth in 9.9 campaign

TikTok Shop, TikTok’s e-commerce platform, has reported strong business results from its 9.9 Double Day campaign.
Initiative launched to boost online exports initially targets US, China

Initiative launched to boost online exports initially targets US, China

The Department of E-commerce and Digital Economy under the Ministry of Industry and Trade (MOIT), in collaboration with TikTok Shop, officially unveiled the "Beyond Vietnam - Hàng Việt Cất Cánh" initiative in HCM City.
TikTok Vietnam strengthens partnership to boost sales of rural products

TikTok Vietnam strengthens partnership to boost sales of rural products

TikTok Vietnam, the popular short-video platform, joined hands on Tuesday in HCM City with the Central Co-ordination Office of the National Target Programme and the Centre for Agricultural Trade and Environmental Promotion to enhance the rural economy through e-commerce.
Ministry urges transparency as platforms raise seller fees

Ministry urges transparency as platforms raise seller fees

The Ministry of Industry and Trade urged major e-commerce platforms including Shopee and TikTok Shop to adopt transparent and reasonable pricing policies that avoid placing excessive pressure on sellers.
Outlet, duty-free shops mulled to boost consumption, tourism

Outlet, duty-free shops mulled to boost consumption, tourism

Developing outlet centres and duty-free stores is not just about expanding distribution channels, but about building a modern retail ecosystem that can spill over into logistics, tourism and services.
Rising prices reshape Việt Nams e-commerce landscape

Rising prices reshape Việt Nam’s e-commerce landscape

According to YouNet ECI, total gross merchandise volume (GMV) across Shopee, TikTok Shop, Tiki and Lazada reached VNĐ458.2 trillion (US$17.6 billion) last year, marking a 26 per cent year-on-year gain.
TikTok Shop slightly outpaces Shopee during Lunar New Year shopping season

TikTok Shop slightly outpaces Shopee during Lunar New Year shopping season

Metric, an intelligent data integration and analytics platform, has just released online shopping indicators for the Tết (Lunar New Year) season, reporting impressive figures.
Domestic market grows to 269 billion in 2025 on improving demand and digital push

Domestic market grows to $269 billion in 2025 on improving demand and digital push

The Overview Report on Việt Nam’s Domestic Market 2025 shows that total retail sales of goods and services increased by around 9–10 per cent this year, bringing the size of the retail market to US$269 billion, including $205 billion from...
True value helps e-commerce sellers reach sustainability

True value helps e-commerce sellers reach sustainability

Competing based on value rather than price will help e-commerce sellers achieve sustainable development, experts shared at the TikTok Shop Vietnam Summit 2025 themed "Fun selling – Sustainable Growth", held in HCM City on Thursday.
Location for goods consumption changes as modern retail expands

Location for goods consumption changes as modern retail expands

Domestic retail giants ramp up their expansion of convenience store networks, across both urban and rural areas, to not only increase competition, but also make Vietnamese goods penetrate deeper into the domestic market.
A mixed picture for the retail industry as major players shut down and reopen offline stores

A mixed picture for the retail industry as major players shut down and reopen offline stores

Major players in the retail market are reopening offline stores, casting hopes of a recovery in consumption after difficult months in the first half of this year which forced hundreds of stores to be shut down.
Shopee and TikTok Shop dominate e-commerce market

Shopee and TikTok Shop dominate e-commerce market

The Gross Merchandise Volume (GMV) on the four largest platforms, Shopee, TikTok Shop, Lazada and Tiki, reached VNĐ87.37 trillion (US$3.6 billion) in the second quarter of this year.
TikTok Shop shows strong growth in Q1 2024

TikTok Shop shows strong growth in Q1 2024

Four platforms, Shopee, TikTok Shop, Lazada, and Tiki, generated a total GMV of VNĐ79.12 trillion, selling 768.44 million units.