The second phase of the Access to the European Market through E-commerce project focuses on helping these businesses meet the standards, regulations and buyer requirements needed to enter the EU market.
Consumers are spreading purchases across major online sales events, while e-commerce platforms compete for a growing share of year-end and Tết spending.
As e-commerce continues to expand in Việt Nam, consumer expectations are changing rapidly across product categories, content formats and delivery services.
An Giang Province plans to expand e-commerce in its border and mountainous areas over the 2027–30 period, using online sales to open up new markets for its products and strengthen trade with Cambodia.
The Department of E-commerce and Digital Economy under the Ministry of Industry and Trade (MOIT), in collaboration with TikTok Shop, officially unveiled the "Beyond Vietnam - Hàng Việt Cất Cánh" initiative in HCM City.
Mid-Autumn Festival-related products generated nearly one million searches on Shopee in August, according to the platform''s internal data. Mooncakes attracted the most interest, followed by lanterns, gift boxes and baking supplies.
SMEs and household businesses are increasingly engaging in online commerce, reaching a wider customer base and integrating more deeply into the digital economy''s value chain.
Players in the e-commerce sector are ramping up efforts to develop and implement Artificial Intelligence (AI) as AI plays an increasingly pivotal role in influencing various aspects of life.
Under the MoU, both parties will jointly develop two-way freight transportation services between Việt Nam and Cambodia, integrate logistics infrastructure and operational processes, and enhance the use of technology for shipment tracking and supply chain management.
The HCM City’s trade promotion landscape is evolving towards digitalisation, utilising technology and artificial intelligence (AI) to provide enhanced support for businesses.
Hà Nội had more than 11,000 digital technology firms, over 1,000 startups and 221 science and technology enterprises, giving it a strong foundation to accelerate digital transformation.
Content creators who promote products through livestreams and social media said they have introduced more rigorous verification procedures before endorsing products.
The 2026 Hà Nội Economic Forum, themed ''AI and e-commerce: enabling double-digit growth for Hà Nội''s small and medium-sized enterprises'', will be held on July 31 by the Hà Nội Department of Science and Technology and the Hà Nội Small and Medium Enterprises...