HCM CITY — SACOMBANK is expected to announce the appointment of football striker Nguyễn Đình Bắc as its brand ambassador for the 2026–28 period.

The move is seen as the next step in its strategy of backing sports, particularly Vietnamese football, which attracts huge public interest and has enormous influence on young people.

Bắc, 22, was the top scorer at the AFC U23 Asian Cup held in Saudi Arabia last month, taking Việt Nam to the semifinal.

According to Saigon Thương Tín Commercial Joint Stock Bank, as SACOMBANK is formally known, the decision to appoint Bắc as brand ambassador is based not only on his skills and on-field achievements.

It also founded on a shared development philosophy: he represents a generation of well-trained young players with a solid foundation, a constant drive for self-improvement and the ambition to reach new milestones in their careers.

The lender said this spirit mirrors its own development journey, remaining steadfast in innovation, enhancing service quality and creating sustainable value for customers and the community.

In his anticipated role as brand ambassador, Bắc will take part in a range of communications activities, community programmes and youth-oriented initiatives.

His image is expected to help convey the message of a new generation that is confident, resilient, goal-driven, and willing to strive for success through its own capabilities, the bank said.

The anticipated appointment of Bắc also reflects a growing trend at the intersection of sports and finance, as major financial institutions seek young, positive and inspiring role models to strengthen connections with the public.

With his professional foundation, positive public image, and long-term development orientation, Bắc is expected to serve as an effective bridge between SACOMBANK and the football fan community, while helping to amplify the positive values the bank upholds. — VNS