HÀ NỘI — Lazada has partnered with South Korea’s Gmarket to bring more than 20 million products from 600,000 Korean sellers to consumers across Southeast Asia.

The agreement follows the joint venture between Shinsegae Group and Alibaba Group, aimed at helping 600,000 Korean sellers expand their businesses globally, reported Znews online newspaper.

The partnership also broadens Lazada’s brand portfolio, reinforcing its strategy for sustainable growth through high-quality products and trusted global brands.

From Monday, consumers in Singapore, Malaysia, Thailand, the Philippines and Việt Nam can access a wide range of Korean products at attractive prices, including brands such as Sulwahsoo, d’Alba, Mediheal, COSRX, Skinfood, Laneige and more.

Customers will enjoy a seamless shopping experience, with product information translated into local languages, fast cross-border delivery, free shipping, and a 30-day return policy, enabled by collaboration between LazMall and Gmarket.

Lazada continues to expand access to global brands through LazMall, the largest online shopping mall in Southeast Asia. — VNS