Green SM unveils global rebrand, expands platform model to Southeast Asia

GSM Green and Smart Mobility JSC (GSM) on April 14 officially unveiled the rebranding of Xanh SM to Green SM, aligning its brand identity across international markets as it moves into a new phase of global expansion.

 

A fleet of Xanh SM vehicles in Hà Nội. — Photo courtesy of VinFast

HÀ NỘI — GSM Green and Smart Mobility JSC (GSM) on Tuesday officially announced the rebranding of Xanh SM to Green SM, aligning its brand identity across international markets as the company enters a new phase of global expansion.

The transition aims to unify branding across the entire system, enabling a seamless and consistent experience for users traveling between countries. The move is part of GSM’s broader strategy to scale its ecosystem globally and enhance cross-border connectivity, while also marking a key milestone as the company celebrates its third anniversary.

Alongside the rebrand, GSM introduced a series of product and service upgrades to elevate user experience. Notably, the new Green SM mobile application features a modern, streamlined interface and is designed for use across all markets where GSM operates.

The app integrates artificial intelligence (AI) to support personalised journeys and real-time data updates, ensuring a smooth and consistent experience for users worldwide.

GSM also officially expanded its shared mobility platform model into its first two international markets, Indonesia and the Philippines. The model enables individuals and local businesses owning VinFast electric vehicles to join the ecosystem, operate under standardised procedures and generate stable income. — BIZHUB

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