HÀ NỘI — Meta has announced a series of strong measures to limit the spread of spam content on Facebook.

In the first half of 2025, Facebook removed around 10 million fake profiles that impersonated well-known content producers. The company also took action against about 500,000 accounts involved in spam or fake engagement, such as repetitive comments or artificial likes.

These accounts faced reduced distribution, comment demotion and were blocked from monetisation.

Duplicate memes, videos or reposted content continue to flood users’ feeds, making it harder for original voices to stand out. Meta wants to fix this by giving priority to content that is truly original or adds value.

Facebook defines unoriginal content as anything that copies another person’s work without permission or proper credit. While creative remixes, reaction or added commentary are welcomed, simple reposts offer little value.

To address this, Meta will now limit the reach of accounts that repeatedly reuse content from others without adding meaning or giving credit. These accounts may also lose access to monetisation programmes.

For duplicate videos or posts, Facebook will prioritise the original version in its algorithm. Meta is also testing new tools to show links to the original post when a copy is detected, helping ensure proper credit is given to the rightful creator.

To help creators grow on Facebook, Meta encourages the posting of original videos, images and text. Creators are advised to avoid using content with visible watermarks or material recycled from other apps. They should also write clear, relevant captions with minimal use of capital letters, no links and a limited number of hashtags.

Meta now lets creators see how each post performs through the Professional Dashboard. They can also check if their Page or profile has any limits on monetisation or recommendations.

These changes will be rolled out gradually over the coming months. Meta says its goal is to protect and promote the work of genuine creators, rewarding creativity, effort and originality on the platform.

As of October 2024, Việt Nam had an estimated 86.1 million Facebook users, making up 84 per cent of the country’s population, according to data from global platform NapoleonCat. Most users were aged 25 to 34, with about 25.3 million in this group. — BIZHUB