HÀ NỘI — The 26th International Agriculture Trade Fair (AgroViet 2026) opened in Hà Nội on November 12, bringing together more than 100 domestic and foreign businesses and around 250 booths to promote agricultural products and expand market connections.

Organised by the Trade Promotion Centre for Agriculture (Agritrade) under the Ministry of Agriculture and Environment, the four-day event has the theme 'Building on tradition: Shaping a green future'.

Of the 250 booths, 150 showcase products from 26 provinces and cities, while the remaining 100 feature businesses from China, the Republic of Korea, Japan, Australia, the US and ASEAN countries.

The participation of foreign businesses offers Vietnamese producers opportunities to meet potential partners, explore market demand and develop trade cooperation.

The exhibition features a wide range of products, including key national and local agricultural products, high-tech farm produce and products certified under the One Commune One Product (OCOP) programme with ratings of three stars or higher.

Regional specialities on display include ST25 rice grown in shrimp farming areas, Măng Đen coffee, Tây Hồ lotus tea, dried buffalo meat from Điện Biên, Thanh Hóa fermented pork rolls, Sơn La honey, Ngọc Linh ginseng, Quảng Nam lingzhi mushrooms and Phan Thiết fish sauce.

International exhibitors are showcasing agricultural products and processed foods, including apple juice, cold-pressed olive oil, Manuka honey, Australian wine, ginseng products, medicinal mushrooms, cordyceps, floral teas and dried fruit.

Around 50 standard booths are also dedicated to agricultural machinery, food processing equipment, organic fertilisers, high-quality vegetable and fruit seeds and products for livestock and aquaculture. Green farming models, including aquaponics, which combines fish farming with vegetable cultivation, are also being introduced.

Beyond products and equipment, the fair features logistics services, cold storage, product traceability labels, distribution networks and e-commerce platforms. 

Speaking at the opening ceremony, Agritrade director Nguyễn Minh Tiến said AgroViet has gradually established itself as an important specialised trade promotion event over its 26 editions.

It has helped promote the achievements and potential of Việt Nam's agricultural sector while connecting localities, businesses and cooperatives with domestic and international partners, he said.

Tiến said deeper international integration requires the agricultural sector to meet higher standards for product quality, food safety, traceability and sustainability. It also needs to shift towards a market-driven approach, with greater focus on quality, added value, technology, innovation and green transformation to improve competitiveness.

Promoting green and circular agriculture

A key objective of AgroViet 2026 is to support the development of green and circular agriculture in line with international environmental and sustainability standards, Tiến said.

The exhibition places a focus on clean production technologies, organic farming models, circular agriculture using renewable energy and solutions for treating and recycling agricultural by-products.

These approaches can improve resource efficiency, reduce environmental impacts and increase the value of agricultural production.

Through the event, the Ministry of Agriculture and Environment expects to raise the profile of local agricultural goods, encourage investment and help businesses expand domestic and export markets for agricultural, forestry and fishery products.

The fair also supports the 'Vietnamese people prioritise Vietnamese goods' campaign.

AgroViet 2026 is taking place from November 12 to 15 at the Trade and Economic Exhibition Centre, 489 Hoàng Quốc Việt Street, Nghĩa Đô Ward, Hà Nội. — BIZHUB/VNS