HCM CITY — Global hospitality group Accor has announced the signing of a new hotel project in Nha Trang under its Handwritten Collection brand, in partnership with Khai Hoang TM DV-Tourism Co Ltd.

The hotel is scheduled to open in the fourth quarter of 2025.

The signing marks another step in Accor’s expansion strategy across emerging destinations in Việt Nam, as the group aims to bring distinctive, high-quality hospitality experiences to travellers drawn to the coastal charm of central Việt Nam.

The Handwritten Collection comprises a selection of boutique hotels that aim to highlight the character of their locations and the personalities of their hosts. The brand focuses on creating a homely and comfortable atmosphere, with design and service elements that reflect local culture and identity.

Situated on Phạm Văn Đồng Street, a key coastal road in Nha Trang, the new hotel will enjoy sweeping views of the East Sea. Nha Trang is famed for its white sandy beaches, vibrant diving scene and the breathtaking beauty of Nha Trang Bay – frequently listed among the world’s most stunning bays.

The property will feature 113 guestrooms, an all-day dining restaurant, a lobby bar and wellness amenities, including a rooftop infinity pool and a fully equipped fitness centre.

Andrew Langdon, chief development officer, Asia, Accor, said: “Nha Trang is a well-established destination among domestic travellers, and we see significant potential to broaden its appeal among international audiences seeking fresh alternatives to the more conventional tourist hubs.

"This signing reflects our ongoing focus on expanding into high-growth destinations and introducing more curated, character-driven stays across Asia.” — BIZHUB