HÀ NỘI — Vietnamese consumers have spoken: several products have been voted as the nation's most trusted brands, confirming their positions on the leaderboard in the 'Top 10 Trusted Products and Services in Việt Nam' list for 2025.

The Việt Nam Trusted Brands Programme is an annual initiative launched by Thời báo Kinh tế Việt Nam (Việt Nam Economic Times) newspaper. 

Over 19 years of development, it has become a prestigious benchmark reflecting consumer trust in high-quality products and services, while fostering strong connections among businesses, consumers and the media toward a transparent and modern Vietnamese consumer market.

The announcement and awards ceremony was held on December 18 in Hà Nội.

In his opening remarks, Đào Quang Bính, general secretary of the VnEconomy Editorial Board and head of the organising committee, said consumers need guidance on how to verify traceability codes.

He added that retailers should require products to carry full certification, and stressed that businesses must regard product quality and information transparency as essential components of their sustainable development strategies.

Under the programme, all products and services from businesses currently manufacturing, trading and distributing in Việt Nam, and fully complying with Vietnamese law, are eligible for nomination.

The selection committee comprised economic and market research experts, representatives of associations and industries, and members of the organising committee.

This year's programme was implemented under the theme 'Green Values, Clean Trust', against the backdrop of increasingly complex challenges posed by counterfeit goods and commercial fraud.

It focused on honouring businesses that pioneer the application of technology, ensure information transparency, protect consumer rights and pursue sustainable development.

Products that made the list are: the Vaccination Centre System for Children and Adults VNVC, Samsung Bespoke AI, MEATDeli, TH True Milk, VinFast VF5 cars, Viettel Logistics transportation services, Unilever Việt Nam's household care products, the VNPAY digital tax payment solution, Khánh Hòa natural island bird's nests and LocknLock's Maestro seven-piece vacuum sealer and food storage set.

“Being trusted and voted into the Top 10 Trusted Products and Services in Việt Nam for 14 consecutive years is a strong affirmation of LocknLock’s long-term commitment to the Vietnamese market," said Song Sung-ho, general director of LocknLock Hà Nội.

"We see this recognition as a motivation to continue innovating our products, enhancing service quality and strengthening our sustainability initiatives, in order to deliver meaningful value to consumers and the community.”

Alongside its business operations, LocknLock consistently prioritises corporate social responsibility as its long-term development strategy. The company also supports environmental education initiatives aimed at raising public awareness about green living and sustainable consumption.

At the ceremony, the organisers also honoured Top 10 Green and Sustainable Products and Services; Pioneering Products and Services; Useful Products and Services and Impressive Products and Services.  VNS