SYDNEY — Vietnamese products drew strong interest from international buyers at Foodservice Australia 2026, Australia’s largest foodservice trade fair, where more than 10,000 businesses, suppliers and industry professionals gathered in Sydney from May 25–27.

To promote Vietnamese goods in Australia, the Vietnam Trade Office in Australia supported domestic enterprises showcasing a wide range of products, including seafood, dried and frozen fruits, chilli sauce, soy sauce, instant noodles, vermicelli, phở, coconut water, rice, coffee, processed nuts and eco-friendly food packaging.

Speaking to Vietnam News Agency correspondents on the sidelines of the fair, Trần Thị Thanh Mỹ, Deputy Consul General of Việt Nam in Sydney and head of the Vietnam Trade Office in Australia, said the event created practical opportunities for Vietnamese firms to connect with importers and update market trends.

According to Mỹ, Australian customers showed particular interest in environmentally friendly products, especially organic goods and sustainable items used in the restaurant and hotel sector, such as bowls, plates and straws.

She said Vietnamese products face strong competition from goods from Thailand, Indonesia, Malaysia and China, but local firms remain confident in their quality and environmentally friendly production trends.

International buyers at the event praised Vietnamese products for their flavour, natural ingredients and increasingly modern packaging designs, particularly sauces, canned fruit juices, spices and processed foods.

Foodservice Australia is held annually and focuses on practical business activities, allowing participants to seek suppliers, experience products firsthand and make purchasing decisions directly at the event. This year’s fair also featured more than 80 discussion sessions on restaurant business strategies, consumer trends and catering services. — VNA/VNS