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2.6 billion products sold on Việt Nams e-commerce platforms in first nine months

2.6 billion products sold on Việt Nam’s e-commerce platforms in first nine months

According to data from YouNet ECI’s EcomHeat platform, gross merchandise value (GMV) across the country’s four largest e-commerce platforms including Shopee, TikTok Shop, Lazada and Tiki, reached VNĐ411.8 trillion (US$16 billion) during the period.
Online sellers face shakeout despite market expansion

Online sellers face shakeout despite market expansion

Gross merchandise value across the four major platforms (Shopee, TikTok Shop, Lazada and Tiki) reached about VNĐ291.6 trillion (US$11.2 billion) in the first half of 2026, up 44.1 per cent from a year earlier.
Yeah1 plans to establish new e-commerce venture

Yeah1 plans to establish new e-commerce venture

Yeah1 plans to hold a 9 per cent stake, equivalent to 450,000 shares, while its subsidiary Mango+ Entertainment and Media Co., Ltd. will hold 40 per cent, or 2 million shares. The remaining 51 per cent will be held by...
Vietnamese consumers spread shopping across multiple peak-season events

Vietnamese consumers spread shopping across multiple peak-season events

Consumers are spreading purchases across major online sales events, while e-commerce platforms compete for a growing share of year-end and Tết spending.
Entertainment content, faster delivery drive e-commerce sales

Entertainment content, faster delivery drive e-commerce sales

As e-commerce continues to expand in Việt Nam, consumer expectations are changing rapidly across product categories, content formats and delivery services.
Narrowing the digital divide in e-commerce with .vn domain names

Narrowing the digital divide in e-commerce with .vn domain names

The .vn domain can provide a reliable foundation for businesses and individuals to build an official digital presence.
Mooncake demand surges early on e-commerce platforms

Mooncake demand surges early on e-commerce platforms

Mid-Autumn Festival-related products generated nearly one million searches on Shopee in August, according to the platform''s internal data. Mooncakes attracted the most interest, followed by lanterns, gift boxes and baking supplies.
AI – a catalyst for e-commerce expansion

AI – a catalyst for e-commerce expansion

Players in the e-commerce sector are ramping up efforts to develop and implement Artificial Intelligence (AI) as AI plays an increasingly pivotal role in influencing various aspects of life.
Vietnamese consumers spent over 11 billion shopping online in H1

Vietnamese consumers spent over $11 billion shopping online in H1

According to e-commerce analytics platform Metric.vn, the market maintained robust growth in both revenue and sales volume, despite higher platform fees and increasingly stringent operating requirements.
MoIT, Vietnam Post partner to expand market for Vietnamese goods

MoIT, Vietnam Post partner to expand market for Vietnamese goods

The agreement, signed on Thursday between the ministry''s Agency for Domestic Market Surveillance and Development and the national postal operator, broadens cooperation beyond market inspection to include logistics, e-commerce, digital transformation and modern distribution systems.
Strengthening the legal framework for transparent e-commerce development

Strengthening the legal framework for transparent e-commerce development

The Vietnam E-Commerce and Digital Economy Agency under the Ministry of Industry and Trade introduced the Law on E-commerce and Decree 248/2026/NĐ-CP, which details the implementation of the law, at a conference in Hà Nội on Thursday.
Protecting consumers from risks in the digital space

Protecting consumers from risks in the digital space

Data from the National Competition Commission under the Ministry of Industry and Trade indicates that e-commerce is currently the sector generating the highest number of consumer complaints and reports.
Many e-commerce guidance updated in new legal documents

Many e-commerce guidance updated in new legal documents

As e-commerce continues to expand, the consolidated regulations are expected to improve enforcement, enhance transparency and a more favourable business environment.
E-commerce boom faces logistics and cost pressures

E-commerce boom faces logistics and cost pressures

Beyond logistics, rising platform-related expenses are also placing growing pressure on online merchants.
E-commerce platforms under competition scrutiny

E-commerce platforms under competition scrutiny

The National Competition Commission said it would continue monitoring fee policies across the e-commerce sector and require platforms to ensure transparency, fairness and healthy competition while avoiding unreasonable burdens on sellers and consumers.