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shoppers

Việt Nams savvy shoppers spend 44% more online than general consumers

Việt Nam’s savvy shoppers spend 44% more online than general consumers

Around one in four Vietnamese online shoppers are classified as “savvy shoppers”, consumers who are more deliberate in how they assess products, optimise value, manage risk and use digital tools, and spend 44 per cent more per month than general...
Facebook shares key insights in Vietnamese shoppers

Facebook shares key insights in Vietnamese shoppers

Facebook on July 22 shared key insights on Vietnamese consumers'' behaviors towards year-end and the value of Mega Sales Days (MSD) in helping businesses and the economy to reemerge from COVID-19 pandemic.
Vietnamese top list of most online shoppers in SEA

Vietnamese top list of most online shoppers in SEA

Viet Nam has the highest rate of population shopping on e-commerce platforms in Southeast Asia region with some 49.3 million people.
Shopee Rewards programme launched to unlock value for Vietnamese shoppers

Shopee Rewards programme launched to unlock value for Vietnamese shoppers

Shopee has launched a programme that offers vouchers and deals every month when shopping on the platform. 
One Commune One Product attracts Tet shoppers

One Commune One Product attracts Tet shoppers

Many products made under a programme called ‘One Commune One Product’ have become a big hit with consumers seeking to buy gift hampers for Tet (Lunar New Year).
Law should be changed to better protect online consumers

Law should be changed to better protect online consumers

While more and more Vietnamese people are turning to e-commerce, the current consumer protection law does not properly cover online shoppers.
Older shoppers are discovering convenience of digital payment: report

Older shoppers are discovering convenience of digital payment: report

There is increased adoption of digital payments by older users, according to a new report released by online shopping platform, Shopee.
Grab, Shopee tie up to offer 1-hour delivery

Grab, Shopee tie up to offer 1-hour delivery

Southeast Asias largest ride-hailing firm Grab and e-commerce platform Shopee have teamed up to launch a one-hour delivery service for online shoppers in Viet Nam.
Supermarkets report sharp rise in sales during New Year

Supermarkets report sharp rise in sales during New Year

There was a surge in sales at supermarkets and shopping malls during the four-day New Year holidays.
FMCG market forecast to grow at 5 per cent this year

FMCG market forecast to grow at 5 per cent this year

Sales of fast moving consumer goods have slowed down this year in both urban and rural areas, according to Kantar Worldpanel, a global expert in shoppers'' behaviour.
Co.opmart offers shop more, get more at weekends

Co.opmart offers shop more, get more at weekends

With thousands of products sold at big discounts to mark Co.opmart’s 22nd anniversary, the supermarket has been drawing more than 300,000 shoppers daily.
Viet Nam e-commerce growing rapidly

Viet Nam e-commerce growing rapidly

Viet Nam e-commerce, although small, is among the fastest growing globally, according to a report released by Kantar Worldpanel, a global expert in shoppers’ behaviour.
Domestic, foreign firms eye online retail sector

Domestic, foreign firms eye online retail sector

Online retail is expected to continue increasing, as domestic and foreign retail companies are planning to invest heavily in this field.
Markets losing lead over convenience stores

Markets losing lead over convenience stores

Wet markets and traditional stores remain the preferred retail channels for Vietnamese shoppers, though they are under threat as consumers shift away, according to a Nielsen report released on Wednesday.
Online shopping on the rise in Viet Nam

Online shopping on the rise in Viet Nam

Online shopping in Viet Nam was continuing to increase and was well-positioned to hold the key to success for e-commerce in Viet Nam, according to the MasterCard Survey on Online Shopping 2014.