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shopper

Việt Nams savvy shoppers spend 44% more online than general consumers

Việt Nam’s savvy shoppers spend 44% more online than general consumers

Around one in four Vietnamese online shoppers are classified as “savvy shoppers”, consumers who are more deliberate in how they assess products, optimise value, manage risk and use digital tools, and spend 44 per cent more per month than general...
Survey reveals shifts in Vietnamese shopper habits

Survey reveals shifts in Vietnamese shopper habits

A recent survey conducted by NIQ, a leading authority in consumer and shopper insights, has uncovered notable changes in shopping behavior among Vietnamese consumers in 2024.
TikTok accompanies promoting digital commerce and tourism in HCM City with a series of events

TikTok accompanies promoting digital commerce and tourism in HCM City with a series of events

The series of events of the HCM Shopper entainment Festival 2023-Bến Thành Heritage Market took place last week to enhance digital transformation to promote local tourism development while supporting medium and small businesses.
‘e- shopaholics account for 45% of online purchases: study

‘e- shopaholics’ account for 45% of online purchases: study

Shopaholics make up 15 per cent of the Southeast Asian e-shopper population, and account for 45 per cent of e-commerce purchases, a study has found.
Shoppers want seamless store-online experience: survey

Shoppers want seamless store-online experience: survey

Shoppers world-wide expect a seamless experience between stores and online and are increasingly shopping on the internet, according to a report by Zebra Technologies Corporation.
Modern format stores luring away Vietnamese shoppers: survey

Modern format stores luring away Vietnamese shoppers: survey

Though traditional trade, including wet markets, still dominates in the country, modern channels have gained impressive momentum, according to Nielsen’s latest Shopper Trend report.
Retailers roll out holiday promotions

Retailers roll out holiday promotions

Many retailers have announced sales promotions to attract shoppers during the long Reunification Day-Labour Day weekend.
Big C launches consumer-based programme

Big C launches consumer-based programme

French-owned supermarket chain Big C on November 14 will launch a "price guarantee" programme at all of its stores to ensure that it offers the best prices to customers every day.
Marketing tool attracts shoppers

Marketing tool attracts shoppers

"Shopper marketing", a technical term meaning using any marketing stimuli to build brand equity, engage shoppers, and lead them tobuy, is helping European and Asian companies increase income by 20 – 25 per cent, even during the global financial crisis, international delegates heard at...
Marketing tool attracts shoppers

Marketing tool attracts shoppers

"Shopper marketing", a technical term meaning using any marketing stimuli to build brand equity, engage shoppers, and lead them tobuy, is helping European and Asian companies increase income by 20 – 25 per cent, even during the global financial crisis, international delegates heard at...