Packaging, brand important to help Vietnamese goods expand global reach

Thursday, Oct 30, 2025

Packaging today is not just a cover but a brand message about a story, a vision and commitment of a business.

Việt Nam to host workshop on export packaging, branding

Friday, Oct 24, 2025

According to Vietrade, the workshop will feature four thematic sessions focusing on key topics such as the future of packaging: Trends, opportunities and breakthrough strategies telling brand stories through packaging and marketing and building a sustainable export brand.

Viet Nam needs to develop coffee branding to go global

Saturday, Mar 11, 2023

Viet Nam has no coffee brand in the list of the 10 most expensive in the world, although it is the largest Robusta coffee producer and ranks second in export coffee volume.

Vietnamese marketing campaign about nurses wins international award

Friday, Sep 17, 2021

A marketing and communication campaign called ‘Resilient Blossoms’ by Hoan My Medical Corporation has won the excellence award from Hospital Management Asia in the Branding & Marketing Campaign category.

Viettel announces rebranding

Friday, Jan 08, 2021

Viettel Group on Thursday unveiled its new branding, including a new logo and slogan, marking the firm''s second rebrand after the first in 2004.

Brands urged to start thinking about next generation of shoppers

Saturday, Dec 19, 2020

During and after the COVID-19 pandemic, it is essential for brands to strengthen their position in customers’ mindsets, and at the same time find the key to access a new consumer generation, experts have said.

Ministry warns about impersonation of national branding programme

Friday, Feb 21, 2020

The Ministry of Industry and Trade has warned about the impersonation of the Viet Nam national branding programme for the purpose of fraud.

Branding critical amid FTAs

Saturday, Apr 21, 2018

National branding must accommodate international integration and sustainable export development, according to experts at the annual brand forum organised on Friday by the Viet Nam Trade Promotion Agency (VIETRADE) under the Ministry of Industry and Trade (MoIT).

Viet Nam promotes creative, high-quality tourism

Wednesday, Mar 28, 2018

Viet Nam’s tourism industry is expected to maintain a high growth rate this year but remaining sustainable while still achieving such growth rate is a big challenge. Viet Nam News’s Mai Huong speaks to Le Tuan Anh, deputy director general...

Brand valuation still a novel concept for VN firms

Tuesday, Dec 05, 2017

No Vietnamese name figures in the list of top 500 world brands, showing that enterprises here are yet to fully realise the importance and value of branding in a globalising market.

VN firms urged to boost branding

Friday, Jun 23, 2017

Up to 80 per cent of enterprises invest less than 5 per cent of sales revenue in branding development, undermining the domestic and foreign market share for Vietnamese products.

VN needs national branding: experts

Thursday, Apr 20, 2017

Viet Nam must reach a higher level of national and international branding on its path to economic and societal development. This was the consensus at a conference on green growth development strategy held yesterday in Ha Noi.

Japanese brands in the spotlight in Ha Noi

Thursday, Jan 05, 2017

The Japan Branding Consumer Product Outlet Fair opened on Thursday at the Ha Noi International Exhibition Centre (IEC).

Location markers dire for branding

Friday, Dec 02, 2016

Geographical markers are going to be a crucial factor in the effective branding of Vietnamese products in a market economy on the verge of comprehensive global economic integration, a senior official said yesterday.

2016 Viet Nam National Branding week to take place next week

Monday, Jul 04, 2016

The "2016 Viet Nam National Branding" week will take place from July 11 - 17 in Ha Noi.