The shipment marks an important milestone in bringing Buôn Ma Thuột speciality coffee further into global trade networks and building a Vietnamese coffee brand based on product quality and value.
The event is a key trade promotion initiative aimed at showcasing Việt Nam''s specialty coffee, strengthening business connections and expanding opportunities for cooperation and exports in the Chinese market.
Experts have said that specialty coffee such as Fine Robusta, is gaining traction as a high-value product, selling for up to double the price of regular green coffee.
