The events seek to link traditional craft preservation with product innovation, tourism and market development, while helping craft villages and rural tourism destinations reach domestic and international markets.
Running through Sunday, the event features a regional OCOP trade connection conference chaired by the Ministry of Agriculture and Environment, an OCOP product contest, and a trade fair.
Statistics from the World Tourism Organization (UNWTO) show that the number of tourists participating in rural and ecological forms of tourism accounts for about 10 per cent.
