Prudential Vietnam has launched a supplementary health insurance product that allows customers to tailor coverage limits, geographical coverage and optional benefits to their healthcare needs and financial circumstances.
Life insurance coverage remains limited, with only around 11.7 per cent of the population participating in life insurance as of the end of 2025, compared with the Government’s goal of 18 per cent by 2030.
PVI Insurance has been named among the finalists for the General Insurance Company of the Year award at AIIA 2026, alongside major regional insurers including Singapore-based MSIG and Thailand-based Allianz Ayudhya.
Market growth is no longer measured solely by revenue size or the number of contracts, but increasingly depends on service quality, risk management capabilities, innovation and the ability to build lasting trust with customers.
The reform strategy, approved under Decision 1413/QĐ-TTg, envisions a more balanced financial market structure with stronger links between its banking, capital and insurance sectors, in line with the country’s target of high growth by 2045.
Banks are increasingly moving beyond insurance distribution by taking stakes in insurers, reflecting a strategy to generate more stable fee income through customer ecosystems and long-term insurance services.
Việt Nam is accelerating efforts to expand cashless payments, with the Government targeting transaction values equivalent to 30 times GDP by 2030 as part of its broader digital finance strategy.
This was the first time in more than 30 years that the Vietnamese life insurance industry conducted an independent study on people''s awareness and behaviour regarding insurance.
Within the group of sectors under the Ministry of Finance’s management are accounting services, reinsurance business, insurance brokerage, insurance agency services, casino business, betting business, and duty-free retail.
Major life insurers in Việt Nam are actively diversifying their product offerings to meet growing demand from customers who seek a blend of protection and investment when purchasing life insurance.
PVI Insurance has maintained its A– global rating for four consecutive years, highlighting strong internal capacity, stable growth, and rising international recognition.
For agricultural production organisations, the proposed subsidy is 30 per cent, representing a 10 percentage points increase compared with the current rate.