Tech-driven shift expands OCOP market access

Tuesday, Apr 28, 2026

From enhancing transparency in production processes to boosting sales on digital platforms, technology is not only reshaping traditional business models but also promoting a shift in the rural economy toward sustainable value-chain linkages.

Trade promotion fair for agricultural products and OCOP products opens

Friday, Oct 10, 2025

The fair features 250 booths from 10 provinces and cities within Việt Nam and five provinces from the Lao People''s Democratic Republic.

VN aims to digitalise OCOP programme for global reach

Tuesday, Sep 30, 2025

The OCOP programme has certified more than 17,000 products 3-5 star, more than 120 of which have received the top five-star rating.

Vietnamese OCOP products gain global recognition

Monday, Feb 24, 2025

The Central Coordination Office for New-style Rural Development reports that 48 of 79 five-star OCOP products (60.7 per cent) have entered high-standard markets like the US, Europe, and Japan.

Trade promotion: a boost for Vietnamese farming produce

Thursday, Jul 11, 2024

Under the annual trade promotion programme being implemented by the Ministry of Agriculture and Rural Development (MARD), there will be continued efforts to boost exports and increase consumption at home.