Ha Noi Department of Industry and Trade has directed its enterprises to increase supply by 10 per cent over the year to satisfy the demand created by the 2017 Tet (Lunar New Year) holiday at the end of January, the year’s biggest shopping season.

The holiday’s economic impact was estimated at VND23.5 trillion (US$1.1 billion), municipal authorities said at a meeting on Tuesday.

Tran Thi Phuong Lan, deputy director of the city’s Department of Industry and Trade, said demand for goods would increase during Tet, with an increase particularly in essentials like agricultural products, dried food, confections, dry nuts, wine, soft drinks, beer and other beverages.

Commercial centres, supermarkets and convenience stores are expected to reserve essential goods worth a total of VND4.5 trillion.

Confectionary producers and beverage companies will produce and supply goods worth over VND9 trillion.

Household businesses in local agricultural and confectionery trades will prepare and stock goods worth nearly VND2.1 trillion.

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