HÀ NỘI — The fourth edition of the “Sức Sống Hàng Việt” (Vitality of Vietnamese Goods) showcase and livestream will take place at 62 Tràng Tiền Street in Hà Nội from April 3–5, promoting safe and traceable food products to local consumers.

The event, themed “Food for Vietnamese Consumers”, is held in response to the Action Month for Food Safety.

It is co-organised by the Ministry of Industry and Trade’s Agency for Domestic Market Surveillance and Development, the Hoàn Kiếm Ward People’s Committee, TikTok Shop and the National Payment Corporation of Việt Nam.

The programme aims to provide domestic firms with a direct sales channel to reach consumers, combining physical displays with livestream commerce.

This edition features food products with clear origins and transparent production processes. Highlighted items include Khánh Hoà bird’s nest from Khánh Hoà Salanganes Nest Company, Giàng macadamia nuts from Trường Giang Lai Châu One Member Co Ltd, Sadu herbal tea made from Solanum procumbens by Thăng Long High-Tech Agriculture JSC and herbal-enriched chicken eggs.

A key feature is livestream sales via TikTok Shop, enabling businesses to introduce products, share specifications and pricing, and interact with consumers in real time.

Meritorious Artist Ngọc Quỳnh, known for roles in political and social television dramas, will join as a guest to attract viewers and increase engagement.

At the venue, visitors can explore product displays, learn about origins and production processes, sample items and make purchases on site.

Organisers expect the event to strengthen links between businesses and consumers while boosting sales.

All transactions will be conducted cashlessly, reflecting the growing shift towards digital payments and modern retail trends. — VNA/VNS